One of the most comprehensive children’s book collections ever created for early financial literacy, the series answers a growing parent demand: help me teach my kids about money in a way they’ll actually love.
[Chicago, Illinois] — Expedition Money, a family-focused financial wellness program, today announced the release of Woodland Cents, a 53-book children’s picture-book series designed to teach kids ages 3–7 the foundations of a healthy financial life through stories they beg to re-read. Published under the company’s Expedition Money Press imprint and anchored by a lovable squirrel named Tomanji, the series is now available on Amazon in paperback and Kindle editions.
Woodland Cents responds to one of the most common requests Expedition Money hears from parents: help me teach my children good money habits — without boring them. Most children’s money books, the company notes, lean on a handful of overt lessons — coins, dollars, saving up — delivered so literally that the ideas sail over a young child’s head. Woodland Cents takes the opposite approach: each book is a genuine, entertaining story first, with the lesson woven in so gently that children absorb it without ever feeling taught.
Just as importantly, the series goes far beyond simple money rules. Across its 53 titles, Woodland Cents dramatizes the habits, mindset, values, and behaviors that actually lead to good financial outcomes — patience and compounding, generosity and community, entrepreneurship, resilience, protecting what you have, repairing instead of replacing, the courage to ask for help, contentment over comparison, and the understanding that money is a tool and experiences and loved ones are the real treasure.
“Money should be fun, and it should be a family affair,” said Peter Waitzman, founder of Expedition Money and author of the Woodland Cents series. “We built these books because being good with money is mostly not about money — it’s about the habits and character you form early. Our mission was simple: write stories kids actually ask for again, and let the values come along for the ride. My own son grabs these off the shelf — not because they teach a lesson, but because Tomanji’s adventures are fun.”
Because the series grows with a family, the characters and the Whispering Wood carry across every book, so the lessons build on one another rather than arriving as disconnected morals. Each title also includes a “Note for Grown-Ups” and discussion questions, turning a bedtime story into a conversation — a feature that has made the series a natural fit for classrooms, homeschools, libraries, and youth programs.
“Parents, teachers, and financial educators keep telling us the same thing,” Waitzman added. “They want their kids to inherit good habits instead of their own money stress — and they want to start early, while it’s still easy. That’s exactly what this series is for.”
Expedition Money is making the series available to families individually and, for schools, libraries, credit unions, and community and faith organizations, in bulk and co-branded formats for financial-literacy programs, member gifts, and classroom sets. Review copies and author interviews are available on request.
Availability: The Woodland Cents series is available now on Amazon in paperback and Kindle. Learn more, request review or bulk-order information, or book the author at www.moneycentskids.com or www.expedition.money.
About Expedition Money
Expedition Money is a financial wellness program built on a simple belief: finances are for the whole family, and they should be fun. Through its Money Cents Kids line and the Expedition Money Press imprint, the company creates stories and resources that help families build healthy money habits together — turning the values parents wish they’d learned earlier into something kids genuinely want to consume.
About the Woodland Cents Series
Woodland Cents is a growing series of picture books for ages 3–7, starring Tomanji the squirrel and the woodland community of the Whispering Wood. Each book pairs a warm, adventurous story with a real-life money or life lesson — saving, giving, hard work, patience, resilience, repair, and more — woven in so gently that children just think it’s a great read. The series includes 53 titles and continues to grow.
Media Contact
Peter Waitzman, Founder — Expedition Money
Email: info@expedition.money
Web: moneycentskids.com
Social: @moneycentskids